New Media Fix

noreply@blogger.com (Zachary Braiker) — Mon, 13 Oct 2008 00:39:00 +0000

Powerful Web Learning Series

noreply@blogger.com (Zachary Braiker) — Sun, 21 Jan 2007 23:07:00 +0000

Microsoft's DevSourceVideo's "Great Mind's in Development Video" series is a great resource where web thought leaders like Steve Kurg and Jesse James Garrett give their perspective on web dev, usability and fundamentals.

interview with Zach

noreply@blogger.com (Zachary Braiker) — Thu, 18 Jan 2007 05:10:00 +0000

interview

Blogging Credibility

noreply@blogger.com (Zachary Braiker) — Thu, 22 Jun 2006 12:18:00 +0000

New Media Fix intern Kade Agan discusses blog credibility:

One of the best ways to determine a blog’s credibility is to realize who the poster is. One oft-mentioned blog is that of Sun Microsystems CEO Jonathan Schwartz. Schwartz is leading an effort to make his business practices more transparent and far-reaching. Because he is such a well-known and well-informed figure in the technology industry, it’s safe to deem his blog as credible not only because of his personal expertise but also because his high number of similarly well-informed readers would surely recognize any slips on his part and let the rest of those in that particular blogging community know about them.

Just because a blogger isn’t a CEO doesn’t mean he or she isn’t credible, of course. The web is a major online community, with bloggers described in Katherine Heires’ article, Does Your Company Belong in the Blogosphere as “ ... [S]omewhat like constantly circulating guests at a very large cocktail party: They don't all talk directly with one another, but each of them talks to many others, thus forming a richly interlinked network.” A key to credibility, then, means getting mentions in other blogs.

New Media Fix adds: Blogging credibility, as with academic research and journalism, can also be measured by how responsibly the blogger cites reliable sources.

New Media Class

noreply@blogger.com (Zachary Braiker) — Wed, 21 Jun 2006 02:33:00 +0000

I'm teaching a course on new media. You're welcome to follow along with us. Here's the syllabus. We cover all the relevant issues: web 2.0; citizen media; blogs and more. In subsequent weeks, you will hear from the class on a variety of issues. And i'll introduce you to new voices and rising stars as they emerge. Won't you join the discussion?

NYC TV stations

noreply@blogger.com (Zachary Braiker) — Sat, 11 Mar 2006 03:37:00 +0000

I compared ABC, NBC and CBS television station web sites in NYC. Here’s what you should know:

ABC: There is an overwhelming amount of content and choices on this web site. Consider the home page. Way too many options. The flashing stock ticker steals all the attention. The site has plenty to read and little to do. It’s redeemed by two community-orientated features; a slide show featuring pictures of their viewer’s pets and a community event calendar that uses viewer submissions. Nice touch.

Visible Revenue Model: Pay per click, banners, rich media, and yahoo search affiliate, site sponsorships.

NBC: While the web site is content-heavy, it’s well organized. The site filled with examples of new media put to good use. Their blog allows comments. They bring in RSS feeds into the site.

Visible Revenue Model: Banner Ads and sponsored content. Their affiliate program is well executed in the marketplace section. It comes across as a resource and functions as a revenue generator.

CBS: The most innovative of the sites I compared, CBS does an excellent job integrating their affiliate and local advertisers with their web content. Scroll to the bottom of the page. The ‘From Our Partners,” section exemplifies ways to bring advertising into a site without frustrating our user experience. On the far left column, click on the word ‘fashion.’ Treat yourself to a perfectly executed, advertiser sponsored micro-site. This illustrates how an advertiser should become a source of insight online. Nice job guys.

WCBS Gets New Media.

New Media 101

noreply@blogger.com (Zachary Braiker) — Wed, 08 Mar 2006 03:42:00 +0000

An excellect guide to blogs, podcasting and RSS. It not only provides resources that define the terms, it also demonstrates how to use them:

New Media 101
Featured on BlogWrite for CEO: the business guide to blogging.

Two great ad sites

noreply@blogger.com (Zachary Braiker) — Fri, 17 Feb 2006 14:03:00 +0000

Two must see advertising sites:

1. International Ad Awards - Watch award winning international tv ads on your computer. Make sure you check out this one from Mcdonalds Australia (pointed out by Adrants and Advertising for Peanuts).

2. Adforum - Look up advertising by agency and contributor.

Enjoy!

MediaPost's Local Search projections

noreply@blogger.com (Zachary Braiker) — Fri, 17 Feb 2006 03:32:00 +0000

MediaPost reports on the rise of local search and online advertising. For traditional media to compete, it must do a better job at localizing than the Google/Yahoo/MSN. By embracing new media, radio, print and tv gain a new approach to serving their listeners, readers and viewers.

At the end of the day, the 'media,' which is most relevant will win.

Here's the MediaPost study highlights:
"The group is predicting that local search, including online Yellow Pages, will grow 30.5 percent, to $13 billion in 2010. Interactive classifieds are projected to grow 7.9 percent per year to reach $21.1 billion in that same time, from $14.4 billion in 2005. Print Yellow Pages revenues will grow by just 1.5 percent to $28.4 billion, while global offline classifieds will drop by .2 percent to $78.5 billion, by 2010."

18-34 demo live online

noreply@blogger.com (Zachary Braiker) — Thu, 16 Feb 2006 04:25:00 +0000

More than 85% of college students are members of the Faebook.com. College kids live online. The same is true of the 18-34 demographic as a whole. Online is where the live. Are you reaching them there?

Emarketer and Experience, Inc. report today that "98 percent of college students have made an online purchase, 50 percent made a purchase based on an online ad, and 34 percent said online advertising was the most influential way to motivate them to learn more about a product or service." (Reported in MediaBuyerPlanner.com).

Read the entire study here.

Online Spending to Grow 19%

noreply@blogger.com (Zachary Braiker) — Wed, 15 Feb 2006 04:26:00 +0000

Click Image to Enlarge
Image Citation: Outsell, Inc. 2006

Outsell, Inc.'s new ad spending study shows the growth of online advertising compared to traditional media. The report's color graphs make it easy to visual the real impact of online channels. I strongly recommend registering at Outsell's site to download your copy free.

Get the report here.
Read the press release here.
Original source: Marketing Vox

Most Popular Web sites (Nielsen / Netrankings)

noreply@blogger.com (Zachary Braiker) — Tue, 14 Feb 2006 05:18:00 +0000

IMediaConnection reports weekly NetView and AdRelevance data from Nielsen//NetRatings:

Notice Google's in third....

Top 10 Online Search Engines/Portals & Communities Destinations

Brand or Channel	Unique Audience (000)	Active Reach (%)	Time Per Person (hh:mm:ss)
Yahoo!	71,028	54.33	1:09:19
MSN	61,416	46.98	0:37:29
Google	59,742	45.7	0:18:40
AOL	47,823	36.58	2:16:49
MySpace	16,492	12.62	1:09:38
Ask Jeeves Network	14,657	11.21	0:16:20
Lycos Network	9,305	7.12	0:04:32
Blogger	7,128	5.45	0:07:28
Netscape	6,950	5.32	0:17:13
AT&T	5,235	4	0:16:36

Source: Nielsen//NetRatings

Check out Nielsen/Netranking's reporting online metrics for leading industry advertisers, and other chief indicators, by clicking here.

Buying the Grapevine

noreply@blogger.com (Zachary Braiker) — Fri, 10 Feb 2006 14:25:00 +0000

Word of Mouth advertising was one of the hottest new trends in 2005 and may have earned its spot in the 2006 media mix. What's interesting about word of mouth firms like BzzAgent is the way in which they measure the buzz they generate. This 'buzz measurement' feature makes it worth considering for your next campaign.

Are your consumers word of mouth ambassadors for you and advertisers? Can you measure and sell the buzz they generate? Here are some resources to show you how:

How To Build A Word-Of-Mouth Marketing Campaign
Word of Mouth 101
Word of Mouth: Advertising 2.0

<--Word of Mouth in eMarketer

Watch Out Howard....

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 17:27:00 +0000

Here comes Oprah:

"NEW YORK, Feb 9 (Reuters) - XM Satellite Radio Holdings Inc. on Thursday said it signed a three-year, $55 million deal with Oprah Winfrey to introduce a channel on the top U.S. subscription radio service, sending shares up as much as 10 percent. The new channel, called "Oprah And Friends," is scheduled to launch in September and will include a weekly show hosted by Oprah, as well as programs featuring other personalities from her popular nationally syndicated TV talk show."

Satellite Music may not be local, but has become lifestyle...

Google in Print

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 17:15:00 +0000

Google Ads in Print:

"As you may know, as part of Google's ongoing effort to develop new opportunities for our advertisers, we've been running tests of ads in a limited number of print publications. Now, we're excited to test an auction of ad space in select magazines."

Bid on Automative, Lifestyle and Technology magazines.
Set your Price

Digital vs. Traditional Music

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 17:05:00 +0000

Emarketer and Strategy Analytics report:

Digital music will account for nearly 30% of music revenues by 2010,"

Are your emails worth forwarding?

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 16:44:00 +0000

According to Emarketer, Sharpe Partners, a marketing agency, reports

"89% of US adult Internet users share content with friends, family and associates by e-mail, and they do so often."
"Over 80% of [consumers] feel positively about Brand sponsored content shared at least once a week"

Are your emails worth forwarding? New Media Fix's three common sense tests:

1. After reading the email, would you say to a friend, "Hey check this out?"

2. Does the email share funny, surprising or indispensable insight?

3. Is there an incentive or compelling reason why the consumer should share your message?

Ready to write emails worthy of the 'forward,' click? Click here.

Sports Radio Listeners are Active Investors

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 04:41:00 +0000

According to a Scarborough Research Study, February 2006:

"In examining different types of investments, Scarborough finds that All Sports radio
format listeners have a diversified range of investment types. All Sports listeners are 44 percent more likely than the average adult to live in household that has stocks or stock options."

MediaPost's Word Buzz

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 04:15:00 +0000

Here's the hottest new term according to MediaPost's Media >> Keeping up the Buzz:

"WordBuzz Prosumer (n.)

A Hybrid of the words "producer" and "consumer," meaning a more engaged consumer who takes an active role in designing the products he or she wants."

Brand examples?

Breaking News

noreply@blogger.com (Zachary Braiker) — Thu, 09 Feb 2006 04:01:00 +0000

Apple's iTunes music store is approaching 1 billion songs downloaded

"We’ve got one billion reasons to celebrate, and we’re starting with you. As we mark our way to one billion, the music fans who download every 100,000th song will receive a prize package featuring a black 4GB iPod nano and a $100 iTunes Music Card."

Clickables: Daily Reading

noreply@blogger.com (Zachary Braiker) — Wed, 08 Feb 2006 19:22:00 +0000

GM says “Google Pontiac”:

"Pontiac is telling people to “google pontiac”, now if only local car dealerships can cash in they could be capturing leads and phone enquiries from this regional campaign."

Online Advertising Motivates College Students to Buy

"Some 98 percent of college students said they have made a purchase of a product or service online; 52 percent said they have purchased a product or service based on an online advertisement; and 34 percent find online advertising the most influential means to get them to learn more about a product or service."

Visa Bows New Tagline During Olympic Opening Ceremony

"Retiring its 20 year old "It's everywhere you want to be," Visa will introduce a new TBWA/Chiat/Day LA-created tagline, "Life Takes Visa," during the opening ceremony of the Olympics.

New Media is not a Trend

noreply@blogger.com (Zachary Braiker) — Wed, 08 Feb 2006 15:30:00 +0000

“If you want to make enemies, try to change something” – Woodrow Wilson

In the last ten years, the internet has fundamentally shifted economic and social structures. It not only changes how we communicate and the way we act as consumers, it has also prompted changes in business: new models, distribution channels and global opportunities.

The internet’s transformation of the consumer experience and creation of the ‘on-demand’ economy created new media. It is not a trend. New media works because we consumers create and support it. And unlike previous media paradigms, it is truly ‘by the people, for the people and of the people.”

What does this mean for mass media? It must either embrace new media as an opportunity or resist it as a threat. Advertisers continue to demand greater accountability and personalization, features new media provides.

Mass media must individualize and measure its message in new ways to fulfill new standards of consumer relevance and advertiser expectation.

Sales Exercise: Become your Client’s Customer

noreply@blogger.com (Zachary Braiker) — Wed, 08 Feb 2006 04:20:00 +0000

Are you ready to impress your client? Then use the internet to become their target customer. Give your clients the competitive advantage over their customers. Earn their respect and trust. Here’s how:

Sign up for a free email address with Yahoo.com. Now search Google for the services your customer provides. Let’s say mattresses. Visit 10-12 web sites and sign up for as many e-mail newsletters as you can—remember to use the free email address you created! Check your email and confirm newsletters that require it.

Let your free email account sit for 3-4 days. Check your messages days before your client meeting. Now you’re armed with research and marketing strategies from their competitor. Use this information to boost earn their trust and improve your sales pitch!

Want to take this exercise to the next level? Create personas (target consumers) for your client. Here’s how it’s done: http://www.cio.com/archive/111503/play.html

Persuasive Research: 5 Sites to Know

noreply@blogger.com (Zachary Braiker) — Tue, 07 Feb 2006 16:11:00 +0000

"94.5% of statistics are made up," - Woody Allen

If you carefully follow the numbers, even those produced by respected research firms, you'll see a tremendous difference in how they determine sample size and forecast opportunities. While there's no cure to resolve competing research methods, there's an immediate solution at hand: Use the research most respected research that piques advertisers. A well used statistic lends credibility and perspective to any sales presentation.

It also gives advertisers an insight into their own customers. This places the sales person a step closer as an asset rather than annoyance.

A statistics commands attention in a way words cannot. When Gary Fries stated, "80% of consumers review an automobile on the internet before purchasing," I saw the entire room in the RAB main hall pay attention.

Here are the 5 resources I've found for attention grabbing, useful statistics to support any sales presentation involving new media:

Happy hunting!

Understanding Online Communities: How to make Myspace your Space

noreply@blogger.com (Zachary Braiker) — Tue, 07 Feb 2006 16:00:00 +0000

Online communities like Myspace.com and the Facebook.com represent the most popular web sites for the 12-24 year old demographic. What can they teach you about your listeners? They live their lives online. Is your web site a place they live on—or just another site they’ll visit?

These resources to place online communities into perspective:

Business Week on Myspace
Imediaconnection online communities (advertising perspective)

My research:
Interview: 15 yr. old Myspace user
Interview: 25 yr. old Myspace "Cyber Cyrano"
Overview: Facebook.com - 85% College students are members!

The first step to transforming your web site into an online community is to the way listeners use them. I will share some research to send you in the right direction in my next post.