Two great ad sites

Two must see advertising sites:

1. International Ad Awards - Watch award winning international tv ads on your computer. Make sure you check out this one from Mcdonalds Australia (pointed out by Adrants and Advertising for Peanuts).

2. Adforum - Look up advertising by agency and contributor.

Enjoy!

MediaPost's Local Search projections

MediaPost reports on the rise of local search and online advertising. For traditional media to compete, it must do a better job at localizing than the Google/Yahoo/MSN. By embracing new media, radio, print and tv gain a new approach to serving their listeners, readers and viewers.

At the end of the day, the 'media,' which is most relevant will win.

Here's the MediaPost study highlights:
"The group is predicting that local search, including online Yellow Pages, will grow 30.5 percent, to $13 billion in 2010. Interactive classifieds are projected to grow 7.9 percent per year to reach $21.1 billion in that same time, from $14.4 billion in 2005. Print Yellow Pages revenues will grow by just 1.5 percent to $28.4 billion, while global offline classifieds will drop by .2 percent to $78.5 billion, by 2010."

18-34 demo live online

More than 85% of college students are members of the Faebook.com. College kids live online. The same is true of the 18-34 demographic as a whole. Online is where the live. Are you reaching them there?

Emarketer and Experience, Inc. report today that "98 percent of college students have made an online purchase, 50 percent made a purchase based on an online ad, and 34 percent said online advertising was the most influential way to motivate them to learn more about a product or service." (Reported in MediaBuyerPlanner.com).

Read the entire study here.

Online Spending to Grow 19%

Click Image to Enlarge
Image Citation: Outsell, Inc. 2006

Outsell, Inc.'s new ad spending study shows the growth of online advertising compared to traditional media. The report's color graphs make it easy to visual the real impact of online channels. I strongly recommend registering at Outsell's site to download your copy free.

Get the report here.
Read the press release here.
Original source: Marketing Vox

Most Popular Web sites (Nielsen / Netrankings)

IMediaConnection reports weekly NetView and AdRelevance data from Nielsen//NetRatings:

Notice Google's in third....

Top 10 Online Search Engines/Portals & Communities Destinations

Brand or Channel Unique Audience (000) Active Reach (%) Time Per Person (hh:mm:ss) Yahoo! 71,028 54.33 1:09:19 MSN 61,416 46.98 0:37:29 Google 59,742 45.7 0:18:40 AOL 47,823 36.58 2:16:49 MySpace 16,492 12.62 1:09:38 Ask Jeeves Network 14,657 11.21 0:16:20 Lycos Network 9,305 7.12 0:04:32 Blogger 7,128 5.45 0:07:28 Netscape 6,950 5.32 0:17:13 AT&T 5,235 4 0:16:36

Source: Nielsen//NetRatings

Check out Nielsen/Netranking's reporting online metrics for leading industry advertisers, and other chief indicators, by clicking here.

Buying the Grapevine

Word of Mouth advertising was one of the hottest new trends in 2005 and may have earned its spot in the 2006 media mix. What's interesting about word of mouth firms like BzzAgent is the way in which they measure the buzz they generate. This 'buzz measurement' feature makes it worth considering for your next campaign.

Are your consumers word of mouth ambassadors for you and advertisers? Can you measure and sell the buzz they generate? Here are some resources to show you how:

How To Build A Word-Of-Mouth Marketing Campaign
Word of Mouth 101
Word of Mouth: Advertising 2.0

<--Word of Mouth in eMarketer

Watch Out Howard....

Here comes Oprah:

"NEW YORK, Feb 9 (Reuters) - XM Satellite Radio Holdings Inc. on Thursday said it signed a three-year, $55 million deal with Oprah Winfrey to introduce a channel on the top U.S. subscription radio service, sending shares up as much as 10 percent. The new channel, called "Oprah And Friends," is scheduled to launch in September and will include a weekly show hosted by Oprah, as well as programs featuring other personalities from her popular nationally syndicated TV talk show."

Satellite Music may not be local, but has become lifestyle...

Google in Print

Google Ads in Print:

"As you may know, as part of Google's ongoing effort to develop new opportunities for our advertisers, we've been running tests of ads in a limited number of print publications. Now, we're excited to test an auction of ad space in select magazines."

• Bid on Automative, Lifestyle and Technology magazines.
  
• Set your Price
  

Digital vs. Traditional Music

Emarketer and Strategy Analytics report:

Digital music will account for nearly 30% of music revenues by 2010,"

Are your emails worth forwarding?

According to Emarketer, Sharpe Partners, a marketing agency, reports

• "89% of US adult Internet users share content with friends, family and associates by e-mail, and they do so often."

• "Over 80% of [consumers] feel positively about Brand sponsored content shared at least once a week"

Are your emails worth forwarding? New Media Fix's three common sense tests:

1. After reading the email, would you say to a friend, "Hey check this out?"

2. Does the email share funny, surprising or indispensable insight?

3. Is there an incentive or compelling reason why the consumer should share your message?

Ready to write emails worthy of the 'forward,' click? Click here.

Sports Radio Listeners are Active Investors

According to a Scarborough Research Study, February 2006:

"In examining different types of investments, Scarborough finds that All Sports radio
format listeners have a diversified range of investment types. All Sports listeners are 44 percent more likely than the average adult to live in household that has stocks or stock options."

MediaPost's Word Buzz

Here's the hottest new term according to MediaPost's Media >> Keeping up the Buzz:

"WordBuzz Prosumer (n.)

A Hybrid of the words "producer" and "consumer," meaning a more engaged consumer who takes an active role in designing the products he or she wants."

Brand examples?

• Nike ID
• Saab
  
• Tommy Hilfiger
  
• Polo
• Converse
  

Breaking News

Apple's iTunes music store is approaching 1 billion songs downloaded

"We’ve got one billion reasons to celebrate, and we’re starting with you. As we mark our way to one billion, the music fans who download every 100,000th song will receive a prize package featuring a black 4GB iPod nano and a $100 iTunes Music Card."

Clickables: Daily Reading

GM says “Google Pontiac”:

"Pontiac steroids is telling people to “google pontiac”, now if only local car dealerships can cash in they could be breast enhancement capturing leads and phone hoodia enquiries from this regional campaign."

Online Advertising Motivates College Students to Buy

"Some 98 percent of college students said they have made a purchase of a product or service online; 52 percent said they have natural breast enhancement purchased a product or service based on an online advertisement; and 34 percent breast pills find online advertising breast enlargement the most influential means to natural breast pills get them to learn more about a product or service."

Visa Bows New Tagline During Olympic Opening Ceremony

"Retiring its 20 year old "It's everywhere you want to be," Visa will introduce a new TBWA/Chiat/Day hgh LA-created tagline, "Life Takes Visa," during the opening ceremony of the Olympics.

New Media is not a Trend

“If you want to make enemies, try to change something” – Woodrow Wilson

In the last ten years, the breast pills internet has fundamentally shifted economic and social structures. It not only changes how we communicate and the breast enhancement pills way we act as consumers, it has also prompted changes in business: new models, distribution channels and global opportunities.

The internet’s natural breast enlargement transformation of the consumer experience and steroids creation of the ‘on-demand’ economy created new media.breast pill It is not a trend. New media works because we consumers create and support it. And unlike previous media paradigms, it is truly ‘by the people, for the people and of the people.”

What does this mean for mass media? It must either embrace new media as an opportunity or resist it as a threat. Advertisers continue to demand greater accountability and personalization, features new media provides.

Mass media must individualize and measure its hgh message in new ways to fulfill new standards of consumer relevance and advertiser expectation.

Sales Exercise: Become your Client’s Customer

Are you ready to impress your client? Then use the internet to become their target customer. Give your clients the competitive advantage over their customers. Earn their respect and trust. Here’s how:

Sign up for a free email address with Yahoo.com. Now search Google for the services your customer provides. Let’s say mattresses. Visit 10-12 web sites and sign up for as many e-mail newsletters as you can—remember to use the free email address you created! Check your email and confirm newsletters that require it.

Let your free email account sit for natural breast enhancement 3-4 days. Check your messages days before your client meeting. Now you’re armed with research and marketing strategies from their competitor. Use this information to boost earn their trust and improve your sales pitch!

Want to take this exercise to the next level? Create personas (target consumers) for your client. Here’s how it’s done: http://www.cio.com/archive/111503/play.html

Persuasive Research: 5 Sites to Know

"94.5% of statistics are made up," - Woody Allen

If you carefully follow the numbers, even those produced by respected research firms, you'll see a tremendous difference in how they determine sample size and forecast opportunities. While there's no cure to resolve competing research methods, there's an immediate solution at hand: Use the research most respected research that piques advertisers. A well used statistic lends credibility and perspective to any sales presentation.

It also gives advertisers an insight into their own customers. This places the sales person a step closer as an asset rather than annoyance.

A statistics commands attention in a way words cannot. When Gary Fries stated, "80% of consumers review an automobile on the internet before purchasing," I saw the entire room in the RAB main hall pay attention.

Here are the 5 resources I've found for attention grabbing, useful statistics to support any sales presentation involving new media:

1. Click Z – top 50 leading online demographic studies
2. Pew Institute and American Life Project
3. Nielsen/Netratings Press Releases
4. Emarketer – Many articles are free
5. IMediaConnection: Online Media Insight

Happy hunting!

Understanding Online Communities: How to make Myspace your Space

Online communities like Myspace.com and the Facebook.com represent the most popular web sites for the 12-24 year old demographic. What can they teach you about your listeners? They live their lives online. Is your web site a place they live on—or just another site they’ll visit?

These resources to place online communities into perspective:

Business Week on Myspace
Imediaconnection online communities (advertising perspective)

My research:
Interview: 15 yr. old Myspace user
Interview: 25 yr. old Myspace "Cyber Cyrano"
Overview: Facebook.com - 85% College students are members!

The first step to transforming your web site into an online community is to the way listeners use them. I will share some research to send you in the right direction in my next post.

Launch of New Media Fix

Three days after the RAB, New Media Fix launches to help radio embrace the New Media opportunity. hoodia diet The blog, updated daily, provides news, interviews and small feature articles--all that's needed to understand how to value and integrate new media.